Soots turns every customer conversation into one governed, evidence-backed record per account, so churn risk and revenue opportunity surface early.
Soots does five jobs with everything your customers say: catch churn while it can still be reversed, predict revenue you can commit to, grow accounts over time, keep one record everyone can trust, and answer any question straight from the signals.
01 · Churn prevention
Risk shows up in conversations long before it shows up in the CRM: a stalled ticket, a colder tone, silence in the weeks before renewal. Soots reads those signals and flags the account while there’s still time to act.
02 · Revenue prediction
Soots reads across everyone who talks to customers (support, onboarding, account management) and turns it into a near-term pipeline you can put a number on. A bird’s-eye view of revenue, not a scorecard of rep activity.
03 · Revenue optimization
Growth compounds account by account: more seats this quarter, new modules over the years. Soots keeps internal playbooks moving and the record-keeping clean, without adding admin work for the team.
04 · Customer truth
Soots keeps a single governed record of what each customer actually said: who said it, when, and in which system. Every claim traces back to its source, and when a rep leaves, the history stays.
05 · Ask your data
Ask a plain question, like "which accounts are slipping?" or "what did the CFO say about pricing?", and get an answer built from the real signals, with every claim linked back to the message it came from.
Soots turns raw conversations into account-level signals a revenue leader can actually forecast from.
Every commitment, with the who and the when attached. Nobody has to chase reps for updates before the pipeline review.
Expansion signals ranked across the whole base. Your team works a live priority list instead of gut feel.
Friction and drift show up long before the renewal call. Soots catches them while the account can still be saved.
Hover any statement to see the messages behind it. That trail doubles as your audit log under the AI Act.
A commitment slips. The sponsor goes quiet. Each signal sits in a different system, so nobody sees the pattern until the renewal call. Soots reads them together and flags the drift in week three, not week twelve.
Every call, ticket, and CRM note already contains the truth about an account. Soots turns that raw material into one machine-usable record, without losing the trail back to what was actually said.
Pull commitments, risks, and signals out of unstructured conversations: calls, tickets, chat threads, email, CRM notes.
Normalize everything into one governed record per account. Every claim stays linked to the message it came from.
Feed that record to agentic workflows and downstream AI. They get data they can cite, not guess from.
This is AI you can put in front of a regulator. Every claim traces back to the evidence behind it, and people stay in control of what the record says.
Call scoring answers "how did my reps perform?" A CRO needs "what happens to my revenue, and why?" Soots doesn't replace those tools. It takes their output, along with everything else, and turns it into a forecast you can trust.
Soots reads the calls, tickets, and threads your teams already run. Wherever the customer talks to you (CRM, inbox, helpdesk, meetings, chat), it reads that too.
More than 100 connectors available. Nothing to replace, nothing to migrate.
Stop losing the customer story to fragmented tools and tribal knowledge. Book 30 minutes and see what Soots reads out of your own accounts.